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Sounds perfect Wahhhh, I don’t wanna
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Thoughts on YouTube Red.

yahooeny:

pewdie:

Since YouTube recently announced their new payed service “YouTube Red”. Everyone has been up to arms about it, for mainly good reasons! 

YouTube doesn’t exactly have the greatest reputation when it comes to new updates.

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YouTube Red’s main selling points being: You can watch YouTube without ads, watch original shows, download videos, access to music library, etc. All for $10 a month. (Source)

It’s worth noting right away that my show “Scary PewDiePie” will be available via YouTube Red. (Link)

So how come YouTube, an ad revenue website decided to switch to include payed services? This might seem insane, especially since YouTube comes from the ad giant Google.

Well, despite YouTube being a huge website, YouTube still isn’t profiting. Daily Mail posted earlier this year:

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If you read through all those bullet points, the answer behind YouTube Red’s existence becomes a lot more clear.


Either way, it still seems that most people aren’t sold about YouTube Red yet:

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Why? Well the answer is simple, people’s main argument being: “Why would I pay $10 a month for a service that I can get for free with Adblock”? 

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So out of curiosity, I asked via Twitter how many people actually use adblock:

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I can also confirm with my own Google statistics that, that 40% is a correct estimate.

It’s a number that has grown a lot over the years, from roughly 15-20% when I started. And it’s not unlikely that it will keep growing.

What this means is that YouTubers lose about 40% of their ad income.

Personally, I’m ok with if you use adblock on my videos. Ads are annoying, I get it, I’m not here to complain about that.

But for smaller channels, this number can be devastating.

Despite this, it seems that many people’s general attitude towards Adblock is very open loose:

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I think what many people still don’t realize is that:

# YouTube Red exist largely as an effort to counter Adblock. 

# Using Adblock doesn’t mean you’re clever and above the system. 

# YouTube Red exist because using Adblock has actual consequences. 

Now, there are questions remained to be answered about YouTube Red. Like: How much of YouTube Red’s $10 actually goes to it’s creators? How come YouTubers don’t get payed for Novembers free trial period? This was changed recently, (Source). Will YouTube Red actually be beneficial for smaller channels? Is the $10 price actually justified?

These are all important questions about YouTube Red. But right now, it’s more important that we understand what the actual problem here is.

RE: Youtube Red, this is mostly why I’m pretty ok with this existing. Now I’m not naive, I’ve been around the block and I am very well aware that Youtube Red is more than anything else yet another attempt for Google to appease large media conglomerates. But this time, it ends up also benefit small producers as well, almost as a side-effect.

Here’s the reality, not everyone uses Patreon. In fact, very little people use Patreon; user and producer. And crowdfunding services like it are not out to target those who see videos via social media and Youtube searches that which gets 70% of all clicks, they target diehard fans who wish to directly support producers. This is not what Youtube Red is for.

Here’s the very simple reason for Youtube Red to exist; you motherfuckers refuse to turn off Adblock and so we’re scrambling for every last dollar we can get. You don’t respect our need to make some fucking money for what we do? Fine, we’re gonna act as desperate as we need to make our fucking money.

This is also why I eyeroll the fuck out of anyone, big or small, who’s not getting on board to Youtube Red. What’re you gonna do, make no money? In this climate anything’s fucking better than god damn motherfucker ad revenue. People who turn down Youtube Red aren’t looking at the big picture- fuck, they ain’t even looking at next fucking week. Youtube Red is an opportunity to make something- anything from these bullshitting ad-verse fuckers.

Producers have a reason to complain about Youtube Red but anyone who does so should acknowledge that anything is better than what ads get us now. Those of you in the audience? Sit the fuck down and pay us.

yahooeny Source: pewdie